OpenMarket Presents Webinar with IDC: Exploring the Impact of Mobile Messaging on Customers, Employees and Operations

Press release – June 8, 2015

OpenMarket, a leader in enterprise mobile engagement, will present a webinar with the International Data Corporation (IDC)on June 25, 2015 at 10:00 AM PDT entitled, “Exploring the Impact of Mobile Messaging on Customers, Employees and Operations[1].” This webinar will discuss how global enterprises are integrating mobile messaging into their customer and employee engagement strategies across key business functions such as customer service, IT and security, human resources, operations and logistics, and sales and marketing.

Key findings from a commissioned study of 600 respondents across industries, functions, and geographies conducted by IDC, sponsored by OpenMarket, revealed the unstructured approach that organizations are taking with mobile messaging. This is especially problematic for today’s enterprises, as most companies demand payback on these initiatives in less than a year.

In this one-hour webinar we will explore the impact of mobile messaging across the organization. Learn how implementing a company-wide mobile engagement strategy can benefit your business.

Topics covered:

  • Business value of mobile engagement by business function
  • How different industry segments are prioritizing their investment in mobile engagement
  • Understanding the challenges of a global mobile engagement strategy
  • How organizations are making the business case for investment
  • IDC guidance on creating an optimized approach to mobile engagement

Who should attend:

  • C-level executives – learn how mobile engagement fits into your long-term business strategy
  • IT VPs /Directors/Managers – ensure adherence to business continuity, security and performance standards
  • Customer Service professionals – learn how you can use mobile messaging for more effective customer interactions and engagement
  • Business owners – understand how mobile engagement can help you meet your business needs and ROI requirements

To register for the webinar:

Scheduled presenters for this webinar include: Andy Shirey, Senior Product Manager, OpenMarket. He has guided product strategy for the company’s mobile messaging products and helped enterprises realize the value of mobile throughout the entire customer journey and across the entire organization. Prior to joining OpenMarket, Shirey worked for Vulcan where he pioneered research for mobile video and interactive services. He also worked with and launched a SaaS- based mobile CRM. While at Blue Frog Mobile, Andy introduced one of the first mobile interactive TV programs in the US.

Robert (Bob) Parker, Group President, IDC Insights. Parker is responsible for the research direction for IDC Energy Insights, IDC Manufacturing Insights and IDC Retail Insights, three of IDC’s industry business units that provide global, fact-based research and analysis on best practices. Before entering the research field, Bob spent 20 years in technology and operations management. He was Managing Director at TDI, a technology based company that included distribution, systems integration, and Internet Service Provider (ISP) business units. While at AMR Research, Bob launched the e-commerce research program, the most successful new program in the company’s history.

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

Media Contact:
Nick McDonald
Barokas PR
Tel: +1-206-264-8220

[1] IDC InfoBrief, sponsored by OpenMarket, “Exploring the Impact of Mobile Messaging on Customers, Employees and Operations,” March 2015.