Leading Analyst Firm Declares Mobile Engagement to be Key Strategy for Increasing Customer Satisfaction, Operational Efficiency, and Sales and Marketing Effectiveness
OpenMarket, a leading enterprise mobile engagement company, today published a newsletter featuring research by leading analyst firm Gartner Research about how enterprise companies can increase productivity, sales and customer satisfaction through a mobile engagement strategy.
Gartner analysts Leif-Olof Wallin and Paul DeBeasi find that enterprise IT organizations can strategically use mobility to improve collaboration among resources, technologies and providers, all while maintaining tight control of sensitive data. Gartner recommends that CIOs, IT leaders and technical professionals use a structured approach when embarking on their mobile engagement strategy to ensure that business value is delivered at the right cost and with minimal risk.
“Mobile Enterprise Strategy Key Initiative Overview” by Leif-Olof Wallin and Paul DeBeasi, April 24, 2013
OpenMarket Newsletter Featuring Gartner Research: http://www.gartner.com/technology/media-products/newsletters/open_market/vol1_issue1/index.html
- White Paper, “Mobile Engagement for the Enterprise”: Learn how enterprises can leverage cross-channel mobile communications – such as SMS, MMS, Push Notifications, Email and Voice – to directly engage target audiences and improve their bottom line.
- Case Studies: Read how companies globally are using mobile to enhance the customer experience, improve business operations and generate new revenue opportunities.
- Use Cases: Find out how mobile engagement solutions innovatively solve communication challenges across industries, departments and functional groups.
- Video: Watch how the OpenMarket Mobile Engagement Platform helps enterprises use mobile communications to provide enriched customer experiences, enhanced business processes and improved workforce management.
OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit www.openmarket.com.