Press release – May 9, 2013
Provides findings on improving business operations and communications with mobile messaging
OpenMarket, a leading enterprise mobile engagement company, announced today the release of a new white paper, “Mobile Engagement for the Enterprise” that discusses how companies can use mobile to improve their business operations, communications and bottom line.
The proliferation of mobile in the enterprise is affecting how companies across industries incorporate these technologies into their processes and communications with not just customers, but also business partners and employees. The white paper discusses how companies can leverage cross-channel communications – such as SMS, MMS, Push Notifications, Email and Voice – to directly engage target audiences, including:
- How mobile is creating new opportunities within the enterprise
- Trends driving mobile engagement
- Customized multi-channel mobile engagement solutions
- Planning a mobile strategy
Designed for CIOs, IT managers and business owners, the white paper offers real-world examples of how enterprises can use mobile to realize strategic initiatives, such as improving corporate communications, increasing employee productivity and improving performance, expanding into new geographies, and improving the customer experience. In addition, the paper provides best practices, case studies and technology tips for implementing a mobile engagement solution. The paper also explains the basic architecture and advantages of OpenMarket’s Mobile Engagement Platform.
The white paper is available for download from OpenMarket’s website: http://www2.openmarket.com/mobile-engagement-white-paper.
OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit www.openmarket.com.
Weber Shandwick for OpenMarket