OpenMarket Research Highlights How SMS Solves Enterprise Communication Challenges

Press release – November 17, 2015

Text Messaging is the Most Popular Form of Written Communication Worldwide and Can Help Overcome Enterprise Communication Issues in a Global Marketplace

OpenMarket, a leader in enterprise mobile engagement, and Portio Research, a UK-based market research firm, today announced the launch of a new report titled, Engaging with Enterprise SMS. The Portio Research report, sponsored by OpenMarket, highlights enterprise IT challenges in relation to communications, and how to seek a partner with the right experience and capabilities to integrate communications technologies across the organization. OpenMarket and Portio Research will present a 60-minute webinar with InformationWeek on Wednesday, December 2nd at 9:00 AM PST to discuss the report findings.

“With more people texting than watching TV, reading newspapers or buying magazines, enterprises have an opportunity to seize this trend to engage with customers and employees,” said Karl Whitfield, managing director of Portio Research. “Before they embark on this task, however, they must address the inherent integration and fragmentation challenges traditionally caused by the multiple ways in which organisations exchange messages with customers. SMS is the great equaliser – it’s the one tool that unites virtually every mobile subscriber worldwide. Companies should consider using SMS as part of their messaging strategy to cure IT’s current headache.”

According to the Portio Research report, with a population of 7.3 billion people worldwide in 2015, SMS can reach more than 6 billion customers.[1] And, with the shift to a ‘mobile first’ approach through increased media consumption on smart and connected devices, SMS can offer the personalised communications that mobile consumers’ demand.

The research report advises companies to find a mobile partner to help implement a mobile engagement platform. This partner must help the IT department navigate challenges and investigate opportunities by providing the right functionalities and features to deliver enterprise-grade SMS support. Enterprises should look for the ability to use sender ID and support for foreign language character sets. These features allow companies to launch SMS solutions across international markets serving a global customer base. Additionally, the partner should ensure that mobile spam is eliminated, offer two-way communications, and integrate with legacy IT systems for reliable and timely message delivery.

“Enterprise IT managers looking to select the right mobile messaging partner for SMS must work through a series of selection criteria,” said Jay Emmet, general manager of OpenMarket. “We strongly advise focusing on the top requirements such as global reach, high availability, performance/scalability, quality, and security. Only messaging vendors focused on supporting large enterprises will provide these services and actually have experience doing so. Companies should also ask questions about experience delivering mobile engagement solutions across different organizational departments and industries, and how the vendor will support specific mobile messaging use cases.”

To register for the webinar, visit:

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About Amdocs
Amdocs is the market leader in customer experience software solutions and services for the world’s largest communications, entertainment and media service providers.  Its portfolio powers The New World of Customer Experience™, where a wide array of innovative and personalized services is delivered seamlessly to end users, regardless of device or network. For more than 30 years, Amdocs solutions, which include BSS, OSS, network control and optimization, coupled with professional and managed services, have accelerated business value for its customers by streamlining complex operating environments, reducing costs and speeding time to market for new products and services.  Amdocs and its more than 24,000 employees serve customers in over 90 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.6 billion in fiscal 2015.

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Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2014 filed on December 8, 2014 and our Forms 6-K furnished for the first quarter of fiscal 2015 on February 9, 2015, for the second quarter of fiscal 2015 on May 11, 2015 and for the third quarter of fiscal 2015 on August 10, 2015.

About Portio Research
Portio Research Ltd, widely acknowledged as the leading source of SMS market data in the mobile industry, is a specialist UK-based independent telecoms research provider. With a tight focus on mobile messaging, Portio Research has become the go-to consultancy tracking growth in SMS and OTT social chat markets. For the last 11 years, the company has reported essential market metrics in its widely-respected, industry-leading annual research paper Mobile Messaging Futures. Portio Research serves a client base of mobile network operators, equipment vendors, application developers, brand owners, consultants and technology investors in 78 countries across the world. Visit Portio Research online to find out more.

Media Contacts:
Nick McDonald
Barokas PR
Tel: +1-206-264-8220

Mark Fowler
Racepoint Global
Tel: +44 208 811 2474

[1] Portio Research White Paper, sponsored by OpenMarket, “Engaging with Enterprise SMS,” August 2015.