OpenMarket Reveals the Business Value of SMS, Hosts Booth at Money 20/20

Press release – October 6, 2016

Seattle, Washington – October 6, 2016OpenMarket, a leader in enterprise mobile engagement, will be onsite at Money 20/20 taking place October 23-26 in Las Vegas, Nevada. Tim Fujita-Yuhas, Director of Product Management and New Product Strategy at OpenMarket, will be at OpenMarket Booth #835 to represent the company and offer expert insights into mobile messaging technology and its marketing advantages for financial institutions. SMS, or text messaging, is one of the most widely used communication tools for consumers across industries, and arguably the most effective, with over 80% of consumers opening text messages within just 90 seconds of receiving them.

Going into its fifth year, Money 20/20 is the world’s largest event covering payment and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. It attracts more than 10,000 attendees, and the 2016 U.S. event is projected to draw more 1,000 CEOs and key decision makers from 3,000 companies and 75 countries. The geographically diverse event focuses on disruptive ways in which consumers and businesses manage, spend and borrow money.

The full details of OpenMarket’s participation are below:

When: Sunday, October 23 – Wednesday, October 26
Where: The Venetian | The Palazzo, Las Vegas
Booth: #835
Who: OpenMarket, a leader in enterprise mobile engagement

Description: A recent OpenMarket survey revealed that millennials – one of the largest consumer audiences – prefer to engage with businesses via SMS more than any other communication channel, including social media giants Facebook and Twitter. Interestingly, more than twice as many millennials (42%) would prefer to receive fraud alerts than are currently receiving them (19%) from their financial service providers. For these reasons, SMS is an ideal tool for Fintech companies to engage, and keep in touch with, their customers today.

For more information about OpenMarket, click here.

About OpenMarket

OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

Media Contact:
Kristin Scheidegger
Barokas PR
Tel: +1-206-264-8220