OpenMarket to Showcase Rich Communication Services (RCS) at Mobile World Congress Americas

Press release – September 7, 2017

Global Leader in Mobile Messaging to Launch RCS Early Access Program (REAP) for Enterprises at Premier Mobile Industry Event in San Francisco

SEATTLE, Washington – September 7, 2017OpenMarket, a global leader in mobile messaging, today announced its participation at Mobile World Congress Americas, a premier mobile industry event held September 12-14 in San Francisco at the Moscone Center. OpenMarket will be showcasing empathetic interactions via its Rich Communication Services (RCS) capabilities demonstrated in use cases from major enterprise brands. OpenMarket will also be launching its RCS Early Access Program (REAP) that highlights the company’s work with brands and Mobile Network Operators (MNOs) around the globe to progress the evolution of mobile engagement. This program will enable companies to explore the business value of RCS, market themselves as a thought leader, gain business insights ahead of competitors, and influence the RCS feature set.

Considered the next evolution of mobile messaging and apps for the smartphone era, RCS is well-poised to transform the way brands engage with their customers, who are universally eager for it. A recent global survey conducted by OpenMarket[1] revealed that 72 percent of consumers are currently using SMS to engage with businesses, and across industries, 82 percent of respondents would prefer interacting with RCS messaging over traditional SMS when given the option. RCS overcomes the limitations of traditional SMS and MMS by delivering rich content and mobile app-like functionality directly into a user’s messaging inbox, allowing brands to interact with customers more conveniently and contextually. Enterprises that use RCS will be able to deliver a unique experience containing all the information consumers need in the right way, at the most useful time. In fact, 60 percent of consumers surveyed said receiving one message with easy access to all pertinent info was the leading factor in choosing RCS, as it minimizes the toggling between multiple communication channels.

“As an early pioneer in the mobile communications space, we’re experiencing first-hand the excitement in the marketplace around RCS,” said Jay Emmet, General Manager of OpenMarket. “Text messaging has already secured its place as the preferred channel for businesses and their customers to interact, and RCS takes it up a notch—by delivering richer interactions and allowing brands to give their customers the exceptional experience they need to stay competitive. Businesses that are proactive around customer service and committed to delivering empathetic interactions will want to take advantage of our RCS Early Access Program.”

Mobile World Congress Americas Details

  • What: The OpenMarket team will be showcasing RCS use cases from major enterprise brands and launching its RCS Early Access Program.
  • When: September 12-14, 2017
  • Who: Steve French, Global Vice President of Product Management and Marketing, OpenMarket
  • Where: OpenMarket will be showcasing RCS in two locations:
    • OpenMarket booth: North Hall, Stand 1581
    • GSMA Innovation City: South Hall, Stand 1128

If interested in meeting with OpenMarket at Mobile World Congress Americas, please contact

For more information on OpenMarket’s RCS Messaging services and its RCS Early Access Program, visit:

About OpenMarket
OpenMarket helps the biggest brands in the world use mobile messaging to connect with their customers in the moments when it counts. When they need to be there and be responsive in real-time. When customer experience isn’t just a buzzword: it’s an obsession. OpenMarket combines a powerful, scalable and reliable platform with a deep understanding of how text messaging can transform business processes. It works closely with clients to deliver timely, useful and context-sensitive mobile messaging that surprises and delights their customers around the world at massive scale. OpenMarket calls this the Empathetic InteractionTM and its changing the way enterprises engage with their customers. With trusted relationships with mobile operators across the globe, OpenMarket offers faster time to market, and ongoing support for its enterprise customers. OpenMarket is an Amdocs company and is headquartered in Seattle, Washington, with regional offices in Detroit, London, Sydney, Pune, and Guadalajara.

About Amdocs
Amdocs is a leading software and services provider to the world’s most successful communications and media companies. As our customers reinvent themselves, we enable their digital and network transformation through innovative solutions, delivery expertise and intelligent operations. Amdocs and its 25,000 employees serve customers in over 85 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.7 billion in fiscal 2016.

For more information, visit Amdocs at

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, Amdocs specifically disclaims any obligation to do so. These and other risks are discussed at greater length in Amdocs’ filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2016 filed on December 12, 2016 and our Form 6-K furnished for the first quarter of fiscal 2017 on February 13, 2017 and for the second quarter of fiscal 2017 on May 22, 2017.

Media Contact
Kristin Sandberg
Barokas PR for OpenMarket
Tel: +1-206-264-8220

[1] Data based on a 2017 OpenMarket survey of 2,000 consumers across the US, UK, Canada, and Spain.