OpenMarket Showcases Global 2000 Customer Adoption Among Rising Enterprise Demand for Mobile Engagement Solutions

Press release – January 8, 2014

Leading Mobile Engagement Provider Processes Over One Billion Mobile Messaging Interactions Per Month Across 200 Countries, Reaching Nearly Every Mobile User Around the World

OpenMarket, a leading enterprise mobile engagement company, today announced that Global 2000 companies are increasingly adopting its Mobile Engagement Platform to power company-wide mobile communication initiatives leveraging SMS, MMS, push notifications, email and voice. In an effort to optimize processes and connect more personally with customers and employees, global enterprises are selecting OpenMarket to help transform their businesses using mobile. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their key audiences across a variety of use cases, including customer service, human resources, operations, IT/security, sales and marketing. As a result, OpenMarket processes more than one billion mobile messaging interactions per month, providing smart, interactive connectivity to over 200 countries and enabling businesses to engage with nearly every mobile user around the world.

Major enterprises today are choosing OpenMarket for its industry experience, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. OpenMarket was recently featured in an October 2013 Forrester Research, Inc., report entitled “Mobile Messaging Vendor Overview.”

OpenMarket’s SaaS-based Mobile Engagement Platform allows global enterprises to easily create and deploy mobile engagement services without provisioning expensive infrastructure. OpenMarket also boasts an impressive customer roster of Global 2000 enterprises, including four of the ten top global brands, one of the world’s leading online retailers, healthcare insurers, top media and entertainment companies, and major enterprises in the U.S., Europe, Australia and India. Key use cases across the enterprise include:

  • Customer Service: surveys, balance alerts, bill reminders and fraudulent activity alerts
  • Human Resources: corporate announcements, emergency alerts and payroll reminders
  • IT/Security: two-factor authentication, password reset and IT outage notifications
  • Operations: order alerts, shipping notifications & appointment reminders
  • Sales & Marketing: promotions, polling and digital coupons

“The value of SMS within the enterprise continues to grow, which is showcased by billions of B2C messages sent per day across the world,” said Jay Emmet, general manager at OpenMarket. “Enterprises are still realizing the benefits of mobile messaging as an effective and ubiquitous channel for a variety of use cases. Whether it’s HR communicating payroll information to staff, IT sending out system outage notifications, or customer support confirming service appointments, the entire organization can benefit from leveraging the mobile channel for customer and employee engagement.”

Enterprises can access the OpenMarket Mobile Engagement Platform via a web-based GUI or directly via service APIs. The platform supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation, and reporting. By using the OpenMarket platform, businesses can optimize operational processes, enhance internal and external communications, improve customer experiences, drive brand awareness and generate new revenue.

About OpenMarket
OpenMarket, a subsidiary of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About Amdocs
For 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control and optimization product portfolio with value-driven professional services and managed services operations. With revenue of $3.3 billion in fiscal 2013, Amdocs and its more than 20,000 employees serve customers in over 70 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2013 filed on December 09, 2013.

Media Contact:
Lindsey Bradshaw
Barokas PR
Tel: +1-206-264-8220