OpenMarket Showcases Mobile Engagement Platform at CTIA 2013

Press release – May 21, 2013

Demonstrates cross-channel mobile solution for enterprises to engage customers, partners and employees

OpenMarket, a leading enterprise mobile engagement company, today announced it will showcase its Mobile Engagement Platform at booth #4426 during CTIA 2013, May 21-23 in Las Vegas. OpenMarket’s Mobile Engagement Platform enables companies to deliver mobile messaging that directly engages their target audience through multiple channels, such as SMS, MMS, Push Notifications, Email, and Voice.

The OpenMarket Mobile Engagement Platform is a SaaS-based platform which creates and deploys mobile communications, includes a workflow engine for processing interactions and reporting, enables data integrations, and can be accessed programmatically via platform APIs or configured via a Service UI. The platform provides value to enterprises by optimizing communications, improving customer experiences, mobilizing operational processes, driving brand awareness, and generating new revenue.

According to a Forester Research survey of IT decision-makers, mobile expansion remains a high-to-critical priority for over 60 percent of today’s leading organizations. To improve operational efficiency and increase top line revenue, global enterprises across industries use the OpenMarket Mobile Engagement Platform for:

  • Corporate Communications – a consulting company is using mobile messaging to send emergency alert notifications during disasters.
  • Customer Experience – a major media and entertainment player is using the platform to increase revenue at their resort by efficiently directing crowds to restaurants and rides with shorter wait times.
  • Operations & Logistics – a leading retailer is improving its customer delivery experience and reducing call volume by using mobile to automate shipment notifications as orders are received, dispatched and sent across the country.

“Mobile is transforming the way enterprises interact with their customers, partners, and employees because people have their mobile devices on them nearly 24/7, and there are multiple ways to interact and send content to devices,” said Jay Emmet, General Manager of OpenMarket. “OpenMarket’s Mobile Engagement Platform helps enterprises incorporate cross-channel mobile engagement into their business practices without retrofitting or replacing existing systems. This is a critical adoption factor given the investment enterprises have made in their back-office systems and processes.”

For more information on the OpenMarket Mobile Engagement Platform, download the white paper, “Mobile Engagement for the Enterprise”:

About OpenMarket
OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit

About Amdocs
For 30 years, Amdocs has ensured service providers’ success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control product portfolio with value-driven professional services and managed services operations. With revenue of $3.2 billion in fiscal 2012, Amdocs and its 20,000 employees serve customers in more than 60 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2012 filed on December 11, 2012 and our quarterly 6-K filed forms furnished on February 12 and May 16, 2013.

Media Contact
Julie Nicholson
Weber Shandwick for OpenMarket
Tel: +1.212.445.8371