OpenMarket Showcases Mobile Engagement Platform at Mobile World Congress 2013

Press release – February 20, 2013

OpenMarket, a leading enterprise mobile engagement company, today announced it will showcase its Mobile Engagement Platform (MEP) at booth #8.1C5 in the App Planet Hall during Mobile World Congress, February 25-28 in Barcelona.

OpenMarket’s MEP enables enterprises to deliver mobile messages that directly engage their target audience and ultimately provide value to their businesses, whether the goal is to optimize customer communications, improve client experience, drive brand awareness, or generate new revenue. MEP leverages multi-channel messaging capabilities such as SMS, MMS, Push Notifications, Email, Voice, and IVR. It is a SaaS platform configured via a Service UI or accessed programmatically via platform APIs. MEP includes a workflow engine for processing interactions and reporting, and is optimized for data integrations with preferred business systems. Its scale and customization enables enterprises to consolidate siloed point solutions and integrations onto a single platform. MEP’s flexible platform architecture provides a tool that can evolve with business needs, and allows enterprises to create and deploy innovative mobile solutions without the need to maintain expensive infrastructure.

Enterprises are using MEP to support a variety of use cases across industries, enterprise functional groups and communication channels, including:

  • Corporate Communications – company announcements, emergency alerts
  • Customer Service – balance alerts, bill reminders
  • Human Resources – payroll reminders, employee feedback
  • Operations & Logistics – order alerts, shipping notifications
  • Point of Sale – receipt delivery, mobile ticketing
  • Sales & Marketing – special offers, promotions, polling
  • Security – user authentication, password reset
  • Workforce Management – shift change notices, log hours

The Mobile Engagement Platform is being used by Fortune 2000 companies globally, with many of them utilizing the platform for multiple services. For more information on MEP, please visit:

About OpenMarket

OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket’s intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit for more information.

Media Contacts:

Julie Nicholson
Weber Shandwick for Amdocs
Tel: +1-212-445-8371 E-Mail: