OpenMarket Signs More Than 40 New Mobile Content Customers

Press release – September 10, 2007

Leading mobile content aggregator enables innovation and direct-to-consumer growth in the off-portal mobile commerce industry

OpenMarket, provider of the OpenMarket Exchange messaging and financial system for direct-to-consumer (D2C) mobile commerce, today announced that more than 40 new mobile content customers have selected its platform during the second quarter of calendar 2007. OpenMarket continues to demonstrate momentum with its platform, OpenMarket Exchange, enabling content providers to deliver innovative mobile offerings such as mobile marketing, dating services, location-based finder services and financial service applications to consumers worldwide.

Teleflip, Inc., a California-based mobile content provider, recently selected OpenMarket to deliver new mobile services to its customers. Teleflip enables consumers to receive and reply to emails on their cell phone from any POP, IMAP or webmail email account absolutely free of charge. Teleflip’s service works on all handsets and with every major U.S. carrier.

“As an emerging leader in today’s fast-paced mobile communications world, Teleflip’s goal is to allow the maximum number of U.S. cell phone users easy access to their email from their mobile phones,” said Tony Davis, chief executive officer of Teleflip. “OpenMarket provides us with the extensive connectivity we need in order to reach these subscribers directly with our mobile service.”

The market for direct-to-consumer mobile commerce is rapidly expanding with millions of consumers increasingly wanting premium digital goods and services on their mobile phones. Leading analyst firm Yankee Group predicts that mobile content spending in North America will grow from $1 billion in 2006 to over $4 billion by 2010. The mobile commerce market is also evolving as popular mobile content moves from ringtones, wallpapers, and games to more advanced services such as mobile payments and location-based services.

Through OpenMarket’s direct connections with major mobile operators, its customers are able to reach more than 97 percent of U.S. mobile subscribers. For many content providers, entering the D2C mobile commerce market can be an expensive and complex endeavor. OpenMarket simplifies the process by providing a standardized business model with detailed financial reporting and transparent business terms that enable content providers to more efficiently operate and increase profits.

“OpenMarket is devoted to helping companies leverage the mobile channel to maximize growth and profitability,” said Steve Shivers, general manager of OpenMarket. “As a trusted and neutral mobile messaging and payment system, OpenMarket is focused on delivering superior service to our customers. From the largest consumer brands to high growth new ventures, OpenMarket Exchange continues to help media companies and content providers rapidly and cost-effectively launch new product offers in the mobile channel.”

About OpenMarket

OpenMarket is the only complete messaging and financial system for mobile commerce, and the choice for companies looking to reliably sell premium digital content directly to consumers. OpenMarket provides an innovative and powerful suite of on-demand services from a trusted industry expert enabling the largest consumer brands to the smallest enterprises to rapidly and cost effectively launch their product offers and promotions in the mobile channel. OpenMarket provides the most direct network operator connections in the U.S. market today. Visit for more information.

About Amdocs

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience(TM) – at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational & financial excellence. A global company with revenue of $2.84 billion in fiscal 2007, Amdocs has over 16,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at

Amdocs Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2007, filed on December 3, 2007, and in our quarterly 6-K furnished on February 11, 2008.

Media Contacts:

Steve Sumner
Weber Shandwick for Amdocs
Tel: +1-212-445-8475 E-Mail: