OpenMarket to Sponsor MMA Forum in New York May 8-10

Press release – April 12, 2013

Industry leaders will gather at this year’s Mobile Marketing Association Forum

MMA Forum New York: Mobile’s Role in Closing the Loop Along the Path to Purchase

From awareness and branding to conversion and transaction through to CRM and lifetime value, mobile is fast becoming an integral part of the path to purchase. Industry leaders will gather at this years’ MMA Forum NY to discuss when and where to make the most effective mobile investments and define how mobile can become the connective tissue in an increasingly non-linear path to purchase.

Program Content

Welcome from Michael Becker, Managing Director, North America, Mobile Marketing Association

With a comprehensive industry agenda delivered over 3 days, your every priority is covered…

From upper to lower funnel activities, mobile’s role across the entire path to purchase gets dissected and analyzed to ensure that marketing investments are driving sales in the most effective way possible.

Attendees at Wednesday’s Deep Dive workshops will move through the entire path to purchase and will wrap up the day with a keynote from the exceptional Tomi T Ahonen who provides his global insights as he takes us ‘Around the World with Mobile’.

Main Conference Day 1 and 2 delves further still into your priorities by providing research findings, thought leadership and case studies from those who successfully leverage mobile on a daily basis.

Key topics include: Location, Contextual Engagement, Privacy, mCommerce, Apps, Measurement, with speakers including Home Depot, Rovio, Macy’s and Anheuser Busch and many, many more. View the agenda.