Press release – November 10, 2017
Learn about the Empathetic Interaction and How a Large State lottery is Using SMS
SEATTLE, Washington – November 10, 2017 — OpenMarket, a global leader in mobile messaging, today announced that it is a Gold Sponsor of La Fleur’s Lottery Conference, November 13-16 at the Stephen F. Austin Hotel in Texas. David Lione, Senior Enterprise Account Director for OpenMarket, will discuss the ways in which lotteries can leverage the power of text messaging through OpenMarket’s Mobile Engagement Platform.
During his presentation, he’ll explore:
- How the customer journey has been fractured into hundreds of real-time, intent-driven micro-interactions
- How lotteries and brands need to face the real challenge of how best to reach their customers
- How the Empathetic Interaction will help you seize the countless invisible opportunities to surprise and delight your customers by providing informational alerts at precise moments
- How a large state lottery is using SMS, including actual examples from their SMS campaigns
The theme for La Fleur’s 2017 Lottery Conference is “LotTECH Connect.” The conference will examine the latest developments for cashless transactions, APIs, in-lane sales, gift cards and more. In addition to tech-oriented presentations, there will be lottery marketing presentations on tribal casino sponsorships, the InspiredOH campaign, in-lane gift cards, scratch innovation, ilottery and Canadian lottery innovations. For more information, please visit La Fleur’s Austin Conference event page.
Discover how major brands are separating from the competition and using text messaging for better customer service by downloading the OpenMarket Empathetic Interaction eBook.
OpenMarket helps the biggest brands in the world use mobile messaging to connect with their customers in the moments that count. When they need to be there and be responsive in real-time. When customer experience isn’t just a buzzword: it’s an obsession. OpenMarket combines a powerful, scalable and reliable platform with a deep understanding of how text messaging can transform business processes. It works closely with clients to deliver timely, useful and context-sensitive mobile messaging that surprises and delights their customers around the world at massive scale. OpenMarket calls this the Empathetic InteractionTM and its changing the way enterprises engage with their customers. With trusted relationships with mobile operators across the globe, OpenMarket offers faster time to market, and ongoing support for its enterprise customers. OpenMarket is an Amdocs company and is headquartered in Seattle, Washington, with regional offices in Detroit, London, Sydney, Pune, and Guadalajara.
Barokas PR for OpenMarket