By Andy Penfold, MobileMarketing
OpenMarket and Telecom Express have partnered to deliver interactive mobile solutions to some high-profile UK media brands. OpenMarket is a global transaction hub for mobile payments, while Telecom Express specialises in CRM solutions in the broadcast and media sector.
The collaboration will see the OpenMarket platform delivering mobile services to clients such as the BBC, Trinity Mirror Group, Northern & Shell, National Magazines, IPC Media, and News International.
Telecom Express has already completed the migration of its client services to the OpenMarket CMX2 platform, and will use OpenMarket’s technology and network operator relationships to deliver interactive mobile services such as mobile payments and billing, mobile dating, mobile marketing, and high volume interactive mobile services, such as competitions and voting.
“This is a key strategic relationship for us, and we are looking forward to working with Telecom Express to help them grow their market by providing innovative, reliable services,” says Alex Moir, general manager Europe at OpenMarket. “As more and more media companies are utilising mobile platforms for content, mCommerce and interactivity, this partnership is a logical step for both companies.”
Rob Ellis, Managing Director at Telecom Express adds: “We are delighted to be working very closely with OpenMarket who are leaders in the mobile industry. With our focus having moved increasingly towards delivering complete mobile solutions for our clients, this partnership makes perfect sense for us.”