OpenMarket’s Cindy Tai Elected to Mobile Entertainment Forum’s 2011 North America Board of Directors

Press release – January 5, 2011

Tai Represents Mobile Hub Aggregators on Leading Mobile Global Trade Body

OpenMarket, a leading global mobile transaction hub, today announced Cindy Tai’s election to the Mobile Entertainment Forum’s (MEF) 2011 North America Board of Directors. MEF is the global trade body of the mobile media industry which works on behalf of its diverse membership to facilitate industry growth, shape regulation and deliver competitive advantage to its members.

“MEF is pleased to have added Cindy Tai to the North America Board of Directors for 2011,” said Gary Schwartz, chairman of MEF North America. “Cindy’s background combined with OpenMarket’s position as a market leader and industry influencer will undoubtedly help MEF to deliver on its 2011 mobile content and commerce objectives for North America.”

Tai is the Vice President of Products and Marketing for OpenMarket, a division of Amdocs, and brings more than 15 years of mobile and communications industry experience to MEF. She has extensive relationships with major mobile operators, publishers and content providers globally, many of whom are active MEF members.

“I am honored to represent OpenMarket on the MEF Board of Directors,” said Tai. “MEF provides a forum for promoting innovation and growth in the mobile content and commerce markets by influencing trends and consumer behavior. I will actively support initiatives that reduce industry friction and drive expansion and maturity of the mobile commerce industry across the value chain.”

About OpenMarket

OpenMarket, a division of Amdocs, is a leading global mobile transaction hub. OpenMarket provides a comprehensive set of payment, messaging and emerging services to meet mobile business needs. From the largest consumer brands to the smallest new digital content ventures, OpenMarket empowers businesses to expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most direct mobile operator connections in the U.S. and UK market today and has global expansion plans. For more information, please visit

About Amdocs

Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of approximately $3.0 billion in fiscal 2010, Amdocs has over 19,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2010, filed on December 7, 2010.

Media Contacts:

Julie Nicholson
Weber Shandwick for OpenMarket
Tel: +1-212-445-8371