Infobip establishes hold in US cloud communication software with OpenMarket

London, UK & Vodnjan, Croatia: May 11, 2021: Infobip Group, a global cloud communications company, having earlier this year completed the acquisition of long-established US messaging heavyweight OpenMarket, has moved quickly to deliver on the value proposition of the combination, resulting in Q1 [year-over-year] revenue growth of 57%.

The integration of two strong players in cloud communications has created the Infobip Group, a global platform software powerhouse with a combined LTM revenue greater than EUR 1bn ($1.2bn) and over 10,000 joint customers, including some of the world’s largest technology enterprises.

In bringing together its complementary regional footprints and merging OpenMarket’s scale in the US with Infobip’s strengths outside the US, the combined company processes more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.

By bringing Infobip’s expanded portfolio of products including SaaS solutions to the US, together with Infobip’s direct relationship with over 650 carriers worldwide, OpenMarket now offers new use cases and capabilities to meet the customer engagement needs of the most demanding enterprise customers anywhere in the world.

The Infobip and OpenMarket teams have also worked together in the initial stages of the integration to deliver several quick wins for OpenMarket’s customers, leveraging Infobip’s best-in-class global network to deliver immediate platform and functionality improvement. For instance, some OpenMarket customers have already experienced a 40% improvement in quality & performance KPIs.

Infobip has welcomed a talented team from OpenMarket into a combined company that offers new and exciting opportunities for all staff from both businesses. The new arrivals themselves bring a tremendous injection of invaluable specialist experience and skillsets across all workstreams that will contribute to the future success of the business.

Silvio Kutić, Founder and CEO of Infobip said: “Customer obsession has provided the North Star throughout the integration process. Customers are the driving force behind our exponential growth mindset. During this integration, we also made a point of investing in process definition and transformation to make it easier to incorporate new business locations, applications, and staff into our operations so we can rapidly bring new sources of value to our customers.”

He concludes: “The entire combined team is fully committed and invested in the long-term success of the enlarged business, and we are very pleased to invest in both brands as we accelerate our plans for global expansion.”

Comprising three main segments, Infobip and OpenMarket’s combined platform offers a full suite of APIs maximizing direct connectivity to all messaging channels; a solutions portfolio including a Contact Center as a Service, a marketing engagement hub, a chatbot building platform, and a connectivity platform for carriers that includes a rich firewall and other mobile identity features. Customers include Uber, Costco, Zendesk, Nissan, Unilever and Bolt.

About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.  

With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent accolades include: 

-Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021).

-Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report 

-Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards