The Virginia Lottery Selects OpenMarket to Power Lottery SMS Text Alerts

Press release – April 24, 2017

SEATTLE, Washington – April 24, 2017 OpenMarket, a global leader in mobile messaging, has announced today that the Virginia Lottery, an innovative lottery started in 1988, will use OpenMarket’s Mobile Engagement Platform (MEP) for sending SMS text messaging alerts to lottery players statewide. The Virginia Lottery will leverage OpenMarket’s robust SMS network to deliver external, automated, winning number alerts and promotional text messages to local lottery players.

Text alerts for winning numbers will be used for such popular games as Mega Millions, Powerball, Cash4Life, Bank a Million, and Daily Games (Pick 3, Pick 4, and Cash 5). The Virginia Lottery chose OpenMarket’s Mobile Engagement Platform for its instantaneous communication capabilities, proven reliability, and scalability to run multiple text messaging campaigns efficiently.

In addition, OpenMarket and the Virginia Lottery will both attend and speak at LaFleur’s DC Symposium May 8-11, 2017 in Washington, D.C. The symposium will be held at the Jack Morton Auditorium at George Washington University and will examine the role of content innovation for the $300 billion global lottery industry. Speakers will examine how lotteries can use technology to innovate with traditional products.

For more information about OpenMarket or its Mobile Engagement Platform, please visit here.

About OpenMarket

OpenMarket helps the biggest brands in the world use mobile messaging to connect with their customers in the moments when it counts. When they need to be there and be responsive in real-time. When customer experience isn’t just a buzzword: it’s an obsession. By combining a powerful, scalable and reliable platform with a deep understanding of how text messaging can transform business processes, OpenMarket works with enterprises to roll out timely, useful and context-sensitive mobile messaging at massive scale. OpenMarket is a division of Amdocs and is headquartered in Seattle, Washington, with regional offices in Detroit, London, Sydney, Pune, and Guadalajara.

About the Virginia Lottery
When it comes to education, the Virginia Lottery is game. In fact, it’s the reason we play.  We generate more than $1.6 million per day for Virginia’s K-12 public schools.  Operating entirely on revenue from the sale of lottery products, the Virginia Lottery generated a record $588 million for Virginia’s public schools in Fiscal Year 2016. For more information, visit our website at, like us on Facebook, follow us on Twitter and Instagram and check us out on YouTube. Please play responsibly.

Media Contacts:
Kristin Sandberg
Barokas PR for OpenMarket
Tel: +1-206-264-8220

Virginia Lottery Communications
Tel: +1-804-692-7778