OpenMarket Hosts Webinar with Phocuswright: The Rise of Mobile Messaging for Travel & Hospitality

Press release – June 15, 2016

OpenMarket, a leader in enterprise mobile engagement, will present a webinar with Phocuswright on June 23, 2016 at 10:00 AM PST titled, “The Rise of Mobile Messaging for Travel and Hospitality.” This webinar will discuss how travel and hospitality companies can use text messaging (SMS) and other mobile messaging channels to proactively interact with guests throughout their entire travel journey.

According to research from Phocuswright, traveler use of mobile messaging has risen dramatically, and the impact on travel – from shop and book to experience and share – will only grow. Nearly half of U.S. travelers used text messaging in 2015. It is the youngest travelers, millennials aged 18-34, who are driving the use of mobile messaging.[1]

This webinar will explore the role of mobile messaging in redefining how travel and hospitality companies can improve customer service, build long-term loyalty and drive higher purchase rates with guests. Giving travelers the option of messaging for a request, rather than picking up a phone and waiting for a live agent, presents a clear and obvious opportunity for better customer engagement and overall experience. Participants of this webinar will learn:

  • How to leverage some of the biggest customer engagement opportunities related to the on-property, in-destination and post-trip experience.
  • What travelers, and especially millennials, expect travel brands to offer in terms of on-demand service.
  • How chat and the role of bots will impact travel.
  • Considerations for integrating mobile messaging into your existing hospitality workflow systems and communication strategies.

To register for the webinar:

To receive the white paper, “How Mobile Messaging is Redefining the Customer Experience for Travel and Hospitality Companies”, contact OpenMarket.

Austin Wheat, Senior Product Manager – Global Enterprise Mobile Messaging, OpenMarket. Austin has been working in the mobile industry since 2004, and has experienced the rise of text messaging, from its infancy as a cutting-edge novelty, to its current mainstream position as the #1 used feature used on mobile phones worldwide. Austin regularly blogs on mobile messaging topics.

Douglas Quinby, Vice President of Research, Phocuswright. Douglas is a travel industry veteran who enhances Phocuswright’s research team with his keen insights, diligent analysis and industry relationships. Douglas is a recognized expert on online travel and travel distribution and is frequently cited in leading media outlets including Bloomberg, CNN, The New York Times, USA Today, The Wall Street Journal and The Washington Post. He is also a sought-after speaker and moderator, and has presented Phocuswright research at numerous travel industry events around the world.

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit

About Amdocs
Amdocs is the market leader in customer experience software solutions and services for the world’s largest communications, entertainment and media service providers.  Its portfolio powers The New World of Customer Experience™, where a wide array of innovative and personalized services is delivered seamlessly to end users, regardless of device or network. For more than 30 years, Amdocs solutions, which include BSS, OSS, network control and optimization, coupled with professional and managed services, have accelerated business value for its customers by streamlining complex operating environments, reducing costs and speeding time to market for new products and services.  Amdocs and its more than 24,000 employees serve customers in over 90 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.6 billion in fiscal 2015.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2015 filed on December 10, 2015 and our quarterly 6-K form furnished on February 16, 2016 and May 17, 2016.

Media Contact:
Kristin Scheidegger
Barokas PR
Tel: +1-206-264-8220

[1] “Chat, Shop, Buy: Messaging as the New Medium for Travelers,” Phocuswright, April 2016.