Why businesses can’t ignore empathy

Belinda Parmar, OBE, explains the business case for embracing empathy.

 

Perhaps you’re wondering — what does empathy in business really mean, and does it really matter for business success? Well, we talked to the expert on this — Belinda Parmar, founder of The Empathy Business. She’s been working with major enterprises to increase sales results and employee engagement, all by adding empathy back into business.

Watch the video to find out more about why empathy in business really counts.

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