Webinar: Customer RCS messaging evolution

Take a deep-dive with David O’Byrne and Oisin Lunny into Customer RCS messaging, the evolution of mobile.

Rich Communication Services (RCS) is poised to become the largest disruption in mobile engagement since the smartphone. Considered the next evolution of mobile messaging, RCS delivers rich content and mobile app-like functionality directly into the #1 most commonly used feature of phones today, the SMS inbox.

Customer RCS messaging will create a real change in the way business can communicate. So that’s why on September 7th 2017, OpenMarket and the GSMA joined up to explain the technical developments, consumer preferences and current brand engagement.

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David O’Byrne

David O’Byrne is IP Communications Project Director for GSM Association.
David is responsible for standardisation and adoption of Rich Communications Services by Operators, Vendors and Mobile Operating System providers. He is also responsible for continuous improvement in VoLTE, ViLTE and VoWiFi specification and deployment, and development of Messaging as a Platform. He is a regular speaker at industry events on the subject of the evolution of IP Communications. Prior to joining GSMA, David has held a variety of technology and strategy roles at iHeed, Microsoft, Vodafone and Eircom.

David holds a Bachelor of Engineering Degree from University College Dublin, Ireland and MBA Degree from Open University, UK. He is based in London.

Oisin Lunny

Oisin Lunny is Chief Evangelist at OpenMarket, helping the biggest brands in the world use mobile messaging to connect with their customers in the moments when it counts.

Oisin’s background of over 25 years in technology and media includes roles as UK Managing Director for the world’s largest social space for teens, and Global Product Manager for Media Services at Europe’s largest network operator. Oisin has spoken at over 150 conferences including TEDx and four times at SXSW, contributes to The Guardian and Digital Doughnut, sits on advisory boards for SXSW and The Economist Big Think, and was named the #5 most engaged marketer in the UK by LinkedIn.

He maintains a parallel profile as film composer, producer, and DJ. On Twitter:
@OpenMarket and @OisinLunny.

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The 50 minute webinar covers:

  • Current state-of-the-union of RCS
  • Review of major players in RCS
  • Results of a 4 country (US, UK, CA, ES) consumer survey on RCS
  • How brands like FICO, Virgin Trains, and Sky are looking to use RCS
  • How to get involved with RCS today

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