How mobile messaging for financial services comms adds empathy and efficiency
If you work in banking and financial services, you're in the customer experience fight of your lives.
And there's a high chance you're leaving a huge CX opportunity untapped – mobile messaging.
By turning to SMS, MMS, RCS and Apple Business Chat, you can solve customer problems, build empathetic relationships, and deliver instant ROI.
In this guide, we look at how mobile messaging excels at delivering empathetic CX – and how you can get started.
Read it to discover:
- Why mobile messaging is a complementary channel (not a replacement) for mobile apps
- How branded, interactive RCS messaging will transform CX
- Examples of empathetic moments for financial services customers
- What you need to look for in a messaging partner
Too many finance brands have fallen into the trap of over-relying on app notifications.