How mobile messaging is transforming insurance CX

The insurance industry has well and truly woken up to the need for customer experience (CX) transformation.

Now insurers are turning to mobile messaging as a critical channel for engaging prospects and customers.

In this guide, we look at how mobile messaging can add empathy to insurance CX – starting with a few big opportunity areas.

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Read it to discover:

  • How mobile messaging adds value when email and mobile apps can’t
  • How SMS, MMS and interactive RCS messaging are transforming CX
  • 3 huge messaging opportunities: claims, underwriting and customer safety
  • Examples of empathetic messaging moments for insurance customers
  • What you need to look for in a messaging partner

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The claims and underwriting processes are ripe for disruption.

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