How mobile messaging is transforming insurance CX

How a new approach to CX and mobile messaging can help you bond with millions of customers.

The insurance industry has well and truly woken up to the need for customer experience (CX) transformation.

Now insurers are turning to mobile messaging as a critical channel for engaging prospects and customers.

In this guide, we look at how mobile messaging can add empathy to insurance CX – starting with a few big opportunity areas.

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Read it to discover:

  • How mobile messaging adds value when email and mobile apps can’t
  • How SMS, MMS and interactive RCS messaging are transforming CX
  • 3 huge messaging opportunities: claims, underwriting and customer safety
  • Examples of empathetic messaging moments for insurance customers
  • What you need to look for in a messaging partner


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It’s time for insurers to offer customers the type of seamless, efficient and empathetic service that leads to customer loyalty and advocacy, slashed operating costs – and even a reduction in claims.