A mobile messaging strategy guide for retailers
Whether bricks and mortar or online, retailers have long been enticing shoppers with SMS marketing campaigns – and sending text alerts once deals are sealed.
But the vast potential of mobile messaging is still waiting to be unlocked by most retailers.
In this guide, we explore that potential – so you can use SMS, MMS and rich messaging to create better shopper experiences.
Read it to discover:
- The challenges retailers face in delivering empathetic interactions – and how to overcome them
- How to realize the potential of various messaging formats
- 10 retail mobile messaging use cases to inspire you
- How to choose the right messaging provider
This guide will help you take full advantage of your SMS opportunity in retail – what you can do yourself and what the right partner can help you with.