Where text messaging beats email

Why you need to add SMS to your communications strategy

When you’re dealing with people’s hard-earned money, you need a communications channel that reaches them within seconds – anytime, anywhere.

Most important, you need a tool that they actively use. That’s why SMS is such an important channel for finance – and why email doesn’t quite cut it.

While just over 20% of emails in the finance sector get opened, 98% of texts are read, pretty much straight away. What’s more, you can receive an SMS anywhere with a mobile signal – no data required.

Download our text messaging eBook to discover:

  • When email’s a problem – and when it makes sense
  • Why SMS is better for account updates, fraud protection and user authentication
  • What a more empathetic approach to communications looks like

Get the eBook now