M-commerce is big business in the UK with approximately 18.8 million mobile consumers now purchasing physical goods and services online via their mobile phones, according to the most recent consumer trends data from mobileSQUARED. But many retailers are not making use of micropayment solutions for smaller transactions up to the value of £10 – a level at which many mobile consumers make spontaneous decisions to purchase and most prefer the convenience of charging to their mobile phone account.
Quick, simple and secure mobile payment mechanisms such as ‘Payforit’ in the UK enable brands and retailers to reach this segment of the m-commerce universe, while also allowing them to initiate conversations with the consumer through mobile marketing campaigns, such as mobile crediting. Although mobile may still not be a significant revenue stream for most retailers, it is increasingly being used as a marketing channel to engage with customers and boost demand either in store, or online, while building an opted-in mobile database.
Help your business leverage that intimacy by having a one-to-one dialogue with your target audiences. As a trusted mobile solution partner, OpenMarket can help you discover the power of mobile.
Further to research we have recently undertaken into consumer attitudes to mobile payments and crediting, we invite you to download a FREE White Paper: Mobile Payments and Crediting: Enabling Better Consumer Engagement.
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- 16.89 million M-Commerce users in the UK, representing 21 percent of total number of devices in the market
- 6.13 million M-Commerce users say they do not make transactions exceeding £10 through their mobile phones
- Without operator billing, the sub-£10 micro-payment market could be lost to retailers
