Internet Retailer Survey Report

This special report from the editors of Internet Retailer looks at how retailers are currently underutilizing SMS as an effective customer engagement tool and provides some recommendations to better leverage mobile messaging going forward.

General

Mobile Engagement Maturity White Paper

Enterprises of all types and sizes are using SMS messaging to grow revenue and improve customer experience. Read this paper to learn about a stepwise approach your enterprise can take to maximize the value of your SMS programs and ensure ROI.

SMS: The Language of 6 Billion People

Download this important report from Portio Research to learn how the mobile-first mindset, A2P SMS, and content personalization are driving major changes in the ways consumers interact with companies and services.

Please provide your details to download the paper.

Mobile Engagement for the Enterprise

Learn how mobile engagement can help enterprises solve their communication challenges and improve their business systems, processes and customer experiences.

The Rise of Holistic Enterprise Mobile Engagement

New research reveals how the shift to mobile is driving enterprises to rethink their communications strategies.

Using SMS for Two-Factor Authentication

This paper explains how enterprises can implement a cost-effective 2FA strategy while leveraging multi-channel communications and support for a wide variety of use cases that broadly benefit the entire organization.

How CIOs Can Guide the Enterprise to Mobile Success

In this paper we look at the new, front-line role of IT and security, specifically within enterprises using mobile messaging technologies, and suggest ways to mitigate risk and avoid costly mistakes and pitfalls.

Third Party Logistics: A Best Practices Guide to Mobile Engagement

OpenMarket’s assessment of the 3PL landscape reveals many missed opportunities within business silos to harness mobile messaging and increase efficiencies, deliver a differentiated experience and generate value company-wide.

Guiding Your Enterprise to Mobile Success

This presentation delivers actionable steps for CIOs to follow in evaluating their priorities for implementing an enterprise mobile strategy. It features a Fortune 100 customer case study about planning and executing a mobile strategy that started with a single business use case and expanded to multiple mobile engagement use cases that benefitted the entire organization.

How Mobile is Transforming Enterprise Customer Experience

In this paper we describe a more holistic view of customer service, provide real examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement, and recommend practical steps for designing new and differentiating experiences that will attract and retain customers.

Enterprises Adopt Mobile Messaging to Enhance Communications and Improve Business Operations

This white paper examines how enterprises are taking advantage of mobile messaging technology to improve customer experience, in particular by applying SMS, MMS, and push messaging to customer service. The analysis suggests that customer service organizations use these technologies to achieve greater customer insight and better, speedier, and ultimately less expensive resolution of their concerns.

Exploring the Impact of Mobile Messaging on Customers, Employees and Operations

An IDC study of 600 businesses across the US, UK, Asia and major European markets looks at how companies are designing and implementing mobile strategies, and in doing so transforming key business processes.

Top Mobile Channels for Retail Communications

SMS is the most widely used mobile communications channel, but is it the one consumers prefer to use to communicate with their retail brands? Read the highlights of this 2015 study to learn what 1000 mobile consumers said, and how SMS fits into retailers’ strategic communication plans.

Industry

Internet Retailer Survey Report 2016

This special report from the editors of Internet Retailer looks at how retailers are currently underutilizing SMS as an effective customer engagement tool and provides some recommendations to better leverage mobile messaging going forward.

How Mobile Messaging is Redefining the Customer Experience for Travel and Hospitality Companies

Find out how SMS is helping travel and hospitality companies engage guests throughout their travel experience – from planning to booking, to on-property and rewarding.

Exploring the Impact of Mobile Messaging in the Utilities Industry

Find out how the utilities companies are using secure mobile messaging to relay important information to customers and employees.

Exploring the Impact of Mobile Messaging in the Travel and Hospitality Industry

Read how mobile messaging can attract and retain guests, and differentiate the customer experience.

Exploring the Impact of Mobile Messaging in the Transportation and Logistics Industry

This report highlights how transportation and logistics companies are using mobile messaging to manage employee safety and welfare, while balancing cost and performance.

Exploring the Impact of Mobile Messaging in the Media and Entertainment Industry

Find out why 80% of media and entertainment companies view mobile messaging as driving revenue growth through customer promotions, updates, offers and surveys.

Exploring the Impact of Mobile Messaging in the Healthcare Payer Industry

The report looks at how healthcare payer organizations are using mobile messaging for patient reminders, workforce management notifications and emergency alert services.

Exploring the Impact of Mobile Messaging in the High Tech Industry

Read how adopting a mobile-first strategy is helping high-tech companies improve their customer and employee relationships, and drive more efficient operations.

Exploring the Impact of Mobile Messaging in the Financial Services Industry

Find out why 80% of financial service companies are currently using or plan to use global SMS to drive better business results.

Exploring the Impact of Mobile Messaging in the Education Industry

Learn how mobile messaging can provide a more personalized and safe experience for students, parents, teachers and staff through emergency alerts, service promotions and class reminders.

Exploring the Impact of Mobile Messaging in the CPG Industry

Learn how businesses in the food and beverage, health and beauty, and homecare markets are using mobile to improve customer experience, enhance employee communications, and increase security.

Exploring the Impact of Mobile Messaging in the Automotive Industry

Find out why more than half of the automotive companies in the US currently use or plan to use global SMS with their customers and employees.

Business Function

SMS: The Language of 6 Billion People

Download this important report from Portio Research to learn how the mobile-first mindset, A2P SMS, and content personalization are driving major changes in the ways consumers interact with companies and services.

Please provide your details to download the paper.

Enterprises Adopt Mobile Messaging to Enhance Sales and Marketing and Improve Customer Experience

This white paper examines how enterprises are taking advantage of mobile messaging to improve customer experience, in particular by applying SMS, MMS, and push messaging to sales and marketing use cases. Sales and marketing leaders can use these technologies to achieve greater customer insight, improve the delivery of relevant promotions, and increase brand awareness.

Enterprises Adopt Mobile Messaging to Enhance Operations and Logistics and Improve Customer and Employee Engagement

This white paper examines areas within operations and logistics that represent the greatest opportunity for enhancement and the approaches organizations are taking to capture the potential value. This white paper concludes with actionable guidance for creating a mobile messaging strategy in operations and logistics.

Enterprises Adopt Mobile Messaging to Enhance Communications and Improve IT and Security Administration

IDC White Paper
Enterprises Adopt Mobile Messaging to Enhance Communications and Improve IT and Security Administration

IDC’s research of 600 companies reveals which business use cases represent the greatest opportunity for mobile transformation, and …

How HR Can Leverage Mobile Messaging to Improve Employee Engagement

Based on the results from an extensive global survey of 600 organizations on mobile messaging use, this white paper analyzes the current state of mobile messaging in HR organizations and provides actionable guidance for creating a mobile messaging strategy and unlocking the potential value of these technologies.

Enterprises Adopt Mobile Messaging to Enhance Customer Service and Improve Customer Experience

IDC White Paper
Enterprises Adopt Mobile Messaging to Enhance Customer Service and Improve Customer Experience

Enterprises are taking advantage of SMS, MMS, and push messaging to improve customer experience. IDC’s research suggests that these …

Show All

Mobile Engagement Maturity White Paper

Enterprises of all types and sizes are using SMS messaging to grow revenue and improve customer experience. Read this paper to learn about a stepwise approach your enterprise can take to maximize the value of your SMS programs and ensure ROI.

Internet Retailer Survey Report 2016

This special report from the editors of Internet Retailer looks at how retailers are currently underutilizing SMS as an effective customer engagement tool and provides some recommendations to better leverage mobile messaging going forward.

How Mobile Messaging is Redefining the Customer Experience for Travel and Hospitality Companies

Find out how SMS is helping travel and hospitality companies engage guests throughout their travel experience – from planning to booking, to on-property and rewarding.

Exploring the Impact of Mobile Messaging in the Utilities Industry

Find out how the utilities companies are using secure mobile messaging to relay important information to customers and employees.

Exploring the Impact of Mobile Messaging in the Travel and Hospitality Industry

Read how mobile messaging can attract and retain guests, and differentiate the customer experience.

Exploring the Impact of Mobile Messaging in the Transportation and Logistics Industry

This report highlights how transportation and logistics companies are using mobile messaging to manage employee safety and welfare, while balancing cost and performance.

Exploring the Impact of Mobile Messaging in the Media and Entertainment Industry

Find out why 80% of media and entertainment companies view mobile messaging as driving revenue growth through customer promotions, updates, offers and surveys.

Exploring the Impact of Mobile Messaging in the Healthcare Payer Industry

The report looks at how healthcare payer organizations are using mobile messaging for patient reminders, workforce management notifications and emergency alert services.

Exploring the Impact of Mobile Messaging in the High Tech Industry

Read how adopting a mobile-first strategy is helping high-tech companies improve their customer and employee relationships, and drive more efficient operations.

Exploring the Impact of Mobile Messaging in the Financial Services Industry

Find out why 80% of financial service companies are currently using or plan to use global SMS to drive better business results.

Exploring the Impact of Mobile Messaging in the Education Industry

Learn how mobile messaging can provide a more personalized and safe experience for students, parents, teachers and staff through emergency alerts, service promotions and class reminders.

Exploring the Impact of Mobile Messaging in the CPG Industry

Learn how businesses in the food and beverage, health and beauty, and homecare markets are using mobile to improve customer experience, enhance employee communications, and increase security.

Exploring the Impact of Mobile Messaging in the Automotive Industry

Find out why more than half of the automotive companies in the US currently use or plan to use global SMS with their customers and employees.

Mobile Engagement for the Enterprise

Learn how mobile engagement can help enterprises solve their communication challenges and improve their business systems, processes and customer experiences.

The Rise of Holistic Enterprise Mobile Engagement

New research reveals how the shift to mobile is driving enterprises to rethink their communications strategies.

Using SMS for Two-Factor Authentication

This paper explains how enterprises can implement a cost-effective 2FA strategy while leveraging multi-channel communications and support for a wide variety of use cases that broadly benefit the entire organization.

How CIOs Can Guide the Enterprise to Mobile Success

In this paper we look at the new, front-line role of IT and security, specifically within enterprises using mobile messaging technologies, and suggest ways to mitigate risk and avoid costly mistakes and pitfalls.

Third Party Logistics: A Best Practices Guide to Mobile Engagement

OpenMarket’s assessment of the 3PL landscape reveals many missed opportunities within business silos to harness mobile messaging and increase efficiencies, deliver a differentiated experience and generate value company-wide.

Guiding Your Enterprise to Mobile Success

This presentation delivers actionable steps for CIOs to follow in evaluating their priorities for implementing an enterprise mobile strategy. It features a Fortune 100 customer case study about planning and executing a mobile strategy that started with a single business use case and expanded to multiple mobile engagement use cases that benefitted the entire organization.

How Mobile is Transforming Enterprise Customer Experience

In this paper we describe a more holistic view of customer service, provide real examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement, and recommend practical steps for designing new and differentiating experiences that will attract and retain customers.

Enterprises Adopt Mobile Messaging to Enhance Sales and Marketing and Improve Customer Experience

This white paper examines how enterprises are taking advantage of mobile messaging to improve customer experience, in particular by applying SMS, MMS, and push messaging to sales and marketing use cases. Sales and marketing leaders can use these technologies to achieve greater customer insight, improve the delivery of relevant promotions, and increase brand awareness.

Enterprises Adopt Mobile Messaging to Enhance Operations and Logistics and Improve Customer and Employee Engagement

This white paper examines areas within operations and logistics that represent the greatest opportunity for enhancement and the approaches organizations are taking to capture the potential value. This white paper concludes with actionable guidance for creating a mobile messaging strategy in operations and logistics.

Enterprises Adopt Mobile Messaging to Enhance Communications and Improve IT and Security Administration

IDC White Paper
Enterprises Adopt Mobile Messaging to Enhance Communications and Improve IT and Security Administration

IDC’s research of 600 companies reveals which business use cases represent the greatest opportunity for mobile transformation, and …

How HR Can Leverage Mobile Messaging to Improve Employee Engagement

Based on the results from an extensive global survey of 600 organizations on mobile messaging use, this white paper analyzes the current state of mobile messaging in HR organizations and provides actionable guidance for creating a mobile messaging strategy and unlocking the potential value of these technologies.

Enterprises Adopt Mobile Messaging to Enhance Customer Service and Improve Customer Experience

IDC White Paper
Enterprises Adopt Mobile Messaging to Enhance Customer Service and Improve Customer Experience

Enterprises are taking advantage of SMS, MMS, and push messaging to improve customer experience. IDC’s research suggests that these …

Enterprises Adopt Mobile Messaging to Enhance Communications and Improve Business Operations

This white paper examines how enterprises are taking advantage of mobile messaging technology to improve customer experience, in particular by applying SMS, MMS, and push messaging to customer service. The analysis suggests that customer service organizations use these technologies to achieve greater customer insight and better, speedier, and ultimately less expensive resolution of their concerns.

Exploring the Impact of Mobile Messaging on Customers, Employees and Operations

An IDC study of 600 businesses across the US, UK, Asia and major European markets looks at how companies are designing and implementing mobile strategies, and in doing so transforming key business processes.

Top Mobile Channels for Retail Communications

SMS is the most widely used mobile communications channel, but is it the one consumers prefer to use to communicate with their retail brands? Read the highlights of this 2015 study to learn what 1000 mobile consumers said, and how SMS fits into retailers’ strategic communication plans.