What does a consumer-brand relationship mean in the AI era?
And how can brands develop empathetic bonds with large audiences – while reining in CX budgets?
The Empathy in the Age of AI research study – a survey of more than 4,000 consumers and 600 customer-focused leaders – answers these questions.
Some of the findings have deep implications for brands, and hint at a new way forward.
There’s an incredible opportunity for every business to take advantage of pent-up customer demand for empathetic engagement.