Empathy in the age of AI – a customer experience study

What does a consumer-brand relationship mean in the AI era?

And how can brands develop empathetic bonds with large audiences – while reining in CX budgets?

The Empathy in the Age of AI research study – a survey of more than 4,000 consumers and 600 customer-focused leaders – answers these questions.

Some of the findings have deep implications for brands, and hint at a new way forward.

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  • What role empathy plays in business.
  • How important your customers think it is.
  • How AI and automation can help you enjoy it more.
  • What to do next.

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There’s an incredible opportunity for every business to take advantage of pent-up customer demand for empathetic engagement.