Rich Communication Services (RCS) is poised to become the largest disruption in mobile engagement since the smartphone. Considered the next evolution of mobile messaging, RCS delivers rich content and mobile app-like functionality directly into the #1 most commonly used feature of phones today, the SMS inbox.
Customer RCS messaging will create a real change in the way business can communicate. So that’s why on September 7th 2017, OpenMarket and the GSMA joined up to explain the technical developments, consumer preferences and current brand engagement.