10DLC Checklist

To set up a long code for 10DLC you need to create a campaign brief and register your brand. The tables below list information you'll need to fill out the forms.

To download this checklist, click here.

Campaign brief



Brand name This is the name of your company as it displays for your OpenMarket account.
Use case

The use case that best matches your campaign:

  • Alerts
  • Chat
  • Donation
  • Education
  • Emergency Alerts
  • Fraud Alerts
  • Political
  • Promotional Marketing
  • Public Service Announcement

  • Social
  • Sweepstakes/Contest
  • Two Factor Authentication
  • Voting/Polling

Depending on the selected use case, additional vetting or mobile operator’s approval may be required.

Campaign name / description

The name of your campaign (max 15 characters). This name may be used in messages to end users.

Campaign name is required, but the description (max 255 characters) is optional.

Sample message A sample message (max 160 characters) that represents the messages you plan to send to end users.
URL to Terms & Conditions The URL where end users can view your Terms & Conditions (max 100 characters).
Ways end users can opt in

The opt-in mechanisms you're using for the campaign.

  • Keyword — The keywords end users can use to opt in to the campaign.
  • Website — The URL for the web page that provides end users a way to opt in.
  • IVR — Toggle on or off.
  • Verbal — Toggle on or off.
Opt-out support

Provide these contact methods for end users to get help or support:

  • Email address
  • Toll-free number

Brand registration



Legal company name The official (legal) name of your business.
Doing Business As (DBA) or Brand name Optional, if your DBA name is different from the legal name.
Website URL The URL to your company website.
Country of registration The country where your business is registered.
Brand phone A contact phone number for your company.
Address Your street address, city, state, and postal code.
Type of legal entity

Whether your company is Private, Public, or Nonprofit

  • Nonprofit - EIN and industry vertical
  • Private - EIN and industry vertical
  • Public - EIN, industry vertical, stock symbol, stock exchange
Brand representative

Provide the following information:

  • First Name and Last Name
  • Email
  • Country
  • Mobile
Industry Vertical

Pick the industry that best matches your business:

  • Agriculture
  • Construction/Materials
  • Education
  • Energy/Utilities
  • Entertainment
  • Financial Services
  • Gambling/Lottery
  • Healthcare/Life Sciences
  • Hospitality
  • Information Technology Services
  • Insurance
  • Manufacturing
  • Mass Media/Communication
  • Non Profit Organization
  • Public Sector
  • Real Estate
  • Retail/Consumer Products


Stock Exchange

Your company's stock market:

  • NYSE
  • AMEX
  • AMX
  • ASX
  • B3
  • BME
  • BSE
  • FRA
  • ICEX
  • JPX
  • JSE
  • KRX
  • LON
  • NSE
  • OMX
  • SEHK
  • SSE
  • STO
Stock Symbol Your company's stock symbol. Maximum 10 characters allowed.