Millennials, FI Providers, and Texting

Oct 28, 2016

I’m at the Money 20/20 show in Las Vegas this week and it has been interesting how the topic of millennials and how to engage with them keeps coming up. This year OpenMarket has …

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How Enterprises are Using SMS to Get People to Read Their Email

Sep 20, 2016

Business-to-consumer (B2C) engagement via email has become so poor that some enterprises are actually using SMS, or text messaging, to prompt their customers to read critical emails they have sent them. (Note: they’re also using …

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