How to choose a mobile messaging provider
Choosing a business-to-consumer mobile messaging provider can feel a formidable challenge in 2020. There’s an apparent surplus of SMS, RCS and MMS providers around – and a lack of guidance to help with the selection process. This new guide can help.
Read the guide and learn:
- The issues and trends you need to know about the fast-moving business messaging industry
- How to define your business needs
- The questions you should put to a potential provider – and the answers you should receive
Whether you’re an enterprise looking to change SMS providers, a smaller business yet to lose its A2P virginity, or a seasoned SMS aggregator, this guide can lead you by the hand through the decision-making maze.
It should even help you put together a highly effective request-for-proposal document.
Before making a decision on a messaging provider, think about who within your company is likely to run your messaging campaigns. Will it be developers, or business users such as marketers, product teams or operations people?