OpenMarket – August 8, 2016
In a recent partnership with research firm Phocuswright—the authority when it comes to the hospitality and travel business, we’ve created an infographic that reveals the benefits that SMS can bring to the industry and travelers alike.
As the infographic shows and the research proves, travel and hospitality companies have a huge opportunity to strengthen their interactions and overall experience with guests by using SMS, or text messaging, throughout the entire travel journey.
Furthermore, through the use of texting, hotels and travel organizations can dramatically improve customer service, build loyalty between the business and the traveler, and drive higher purchase rates among guests. Travelers prefer to have the option of sending a text message to their hotel or other travel-related service versus a phone call or speaking with a live agent.
One key finding from Phocuswright’s overall research is that texting is the #1 way travelers chose to share about their trips in 2015—particularly the influential younger generation. In fact, 66% of tourists between the ages of 18 and 24 communicated about their travels this way. Now, more than ever before, is the time for hotels to incorporate SMS into their guest communication strategies. They can easily engage with travelers from planning and searching, during travel, to on-property and loyalty interactions.
Travelers’ use of SMS is on the rise, and clearly there is a massive opportunity for hospitality companies to take advantage now. Contact us today if you’d like more information.
To download the infographic: https://www.openmarket.com/wp-content/uploads/2016/08/Travel-and-Hospitality-Infographic.pdf