OpenMarket – September 24, 2020
We’re delighted to share the news that OpenMarket has been recognized as the Best Overall Mobile Marketing Company at the MarTech Breakthrough Awards 2020.
The win comes a few months after the launch of the indigo multichannel messaging platform.
The indigo platform was of course a key factor in the judges’ decision. But in reality the success is a culmination of two decades of work at OpenMarket to help brands interact with customers at any time, and in any place in the world.
What is MarTech Breakthrough 2020?
As the name suggests, MarTech Breakthrough celebrates innovative solutions and companies in the world of sales, advertising and marketing technology.
The judging panel is made up of senior executives with backgrounds in business, marketing, sales, analytics and academia.
With over 2,750 nominations coming in from all over the world for different categories, the competition was fierce. Winners from other categories include Shopify, Adobe, Mailchimp, and other tech giants.
What criteria are award-winners judged on?
MarTech Breakthrough are transparent about what’s on the judges’ score sheets. The criteria they assess include:
Innovation
Performance
Ease of use
Functionality
Value
Impact
And to keep things simple, they keep one rule of thumb in mind: Does the company or product break through the crowded MarTech market?
The indigo multichannel messaging platform
This year’s launch of indigo provided an unequivocal answer.
indigo is a new type of messaging platform that makes it easy for non-technical people to set up automated and optimized customer interactions across SMS, MMS, and app-like, interactive channels like RCS. Very soon, different messaging channels will follow.
indigo offers customers three i’s:
Interaction management – for smooth multi-channel mobile messaging. Flexible APIs mean connecting Indigo to systems and tools is straightforward.
Insight – to create sophisticated and personalized campaigns. Real-time querying, data visualizations and in-depth reports help brands understand customer behavior and campaign performance – increasing message deliverability.
Intelligence – that does the thinking for users. In-built AI helps create the right conversations, on the right channels, at the right time.
indigo can be thought of as the front end of a network that can reach audiences in around 250 countries across the world.
OpenMarket CEO Jonathan Morgan said: “Mobile messaging has never been so important to the world. With so many people staying at home, organizations of all types and sizes are finding new ways to interact with their customers and employees.
“We’re proud to be recognized for playing a part in facilitating these interactions. It’s not just about reliably delivering several billion messages a month. indigo has been designed from the bottom up to make it easy for organizations to use mobile messaging to interact in a wide variety of situations. indigo helps reduce interaction friction for organizations, who are then empowered to help their customers in so many different ways.
“I’d like to thank everyone at OpenMarket for their hard work and innovative spirit. But I’d also like to thank our partners and customers. Their feedback has enabled us to build a platform that is going to help organizations and customers communicate for years to come.”