The easy way to add rich messaging to your marketing mix

Upgrading from SMS marketing to multi-channel messaging isn’t as hard as it used to be

OpenMarket – December 10, 2020

Marketers have been among the most pioneering users of business mobile messaging.

But while some brands are pushing new video-rich, app-like mobile messaging formats like RCS to their limits, others are still struggling to move beyond the SMS basics.

Two big challenges
The problem boils down to a couple of challenges. First, it can be hard to get a full understanding of the rich messaging landscape – from MMS and Branded Messaging to RCS and RMM.

For example, what are the pros and cons of each rich messaging format? And where are they best applied?

Then there’s the challenge of actually managing these rich messaging solutions. How do you bring it all together as part of an intelligent multi-channel messaging operation, with consistency and personalization at scale?

One platform to master them all
Let’s start with the second challenge. In the face of rich messaging complexity, the simple answer for marketers is . . . simplicity.

If you can bring all your mobile messaging activity – from campaign design and management to reporting and optimization – into a single place, you can gain control over a potentially chaotic situation.

Ease of use is critical, too. Marketers are used to working with digital tools and technologies, but they shouldn’t need advanced skills to get started with mobile messaging. (That’s one of the principles at the heart of indigo Create, the part of the indigo multi-channel messaging platform that helps marketers easily build automated messaging campaigns – without needing to rely on IT for help.)

Knowledge is power
Back to the first challenge, and marketers needing a bit of help understanding the growing landscape of rich messaging solutions.

We’ve got something that can help with that one. It’s a comprehensive guide to rich messaging, created specially for marketers.

It gives you an overview of the formats available to you, the benefits of each, and also gives you some example use cases to get your own ideas flowing.

Or if you’re ready to get started, you can be among the first marketers to design automated campaigns using indigo Create.

Get in touch to learn more.

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