Mobile messaging has touched just about every part of a modern business, transforming the way it connects with customers.
Marketing is no exception. But few brands have taken full advantage of what messaging has to offer.
They’re missing out on innovative mobile marketing use cases and exciting new messaging formats.
We’ve created this guide to discuss how we got here, and how brands can gain an unfair advantage by creating what we call Empathetic Interactions – all powered by multi-channel messaging.