Here’s how you run SMS marketing campaigns for charity
Cancer Research UK – the world’s largest independent cancer research charity – raises millions of pounds every year. They used to rely on email to do it – until their open rates dropped.
Now they run SMS marketing campaigns and their results have been incredible.
What’s inside?
- See how Cancer Research UK quadrupled their event sign-ups with SMS
- Find out how they achieved a 33.5% conversion rate with a CPA of only 13p
- Learn how they used targeted texts to minimize volunteer drop-outs
We decided to try OpenMarket’s SMS solution to achieve the immediate response we just weren’t getting with email anymore. The return on investment has been huge.
Cancer Research UK