Here’s how you run SMS marketing campaigns for charity

Cancer Research UK – the world’s largest independent cancer research charity – raises millions of pounds every year. They used to rely on email to do it – until their open rates dropped.

Now they run SMS marketing campaigns and their results have been incredible.

What’s inside?

  • See how Cancer Research UK quadrupled their event sign-ups with SMS
  • Find out how they achieved a 33.5% conversion rate with a CPA of only 13p
  • Learn how they used targeted texts to minimize volunteer drop-outs

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We decided to try OpenMarket’s SMS solution to achieve the immediate response we just weren’t getting with email anymore. The return on investment has been huge.

Lisa Elkins-Jarrett, Lead Product Manager Cancer Research UK