Here’s how you run SMS marketing campaigns for charity

Learn how Cancer Research UK raised more money, got more volunteers and sold out its events by running strategic SMS marketing campaigns.

Cancer Research UK – the world’s largest independent cancer research charity – raises millions of pounds every year. They used to rely on email to do it – until their open rates dropped.

Now they run SMS marketing campaigns and their results have been incredible.

What’s inside?

  • See how Cancer Research UK quadrupled their event sign-ups with SMS
  • Find out how they achieved a 33.5% conversion rate with a CPA of only 13p
  • Learn how they used targeted texts to minimize volunteer drop-outs


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We decided to try OpenMarket’s SMS solution to achieve the immediate response we just weren’t getting with email anymore. The return on investment has been huge.

Lisa Elkins-Jarrett, Lead Product Manager Cancer Research UK