Learn how Cancer Research UK raised more money, got more volunteers and sold out its events by running strategic SMS marketing campaigns.
Cancer Research UK – the world’s largest independent cancer research charity – raises millions of pounds every year. They used to rely on email to do it – until their open rates dropped.
Now they run SMS marketing campaigns and their results have been incredible.
We decided to try OpenMarket’s SMS solution to achieve the immediate response we just weren’t getting with email anymore. The return on investment has been huge.Cancer Research UK