Choosing a business-to-consumer mobile messaging provider can feel a formidable challenge in 2020. There’s an apparent surplus of SMS, RCS and MMS providers around – and a lack of guidance to help with the selection process. This new guide can help.
Whether you’re an enterprise looking to change SMS providers, a smaller business yet to lose its A2P virginity, or a seasoned SMS aggregator, this guide can lead you by the hand through the decision-making maze.
It should even help you put together a highly effective request-for-proposal document.
Before making a decision on a messaging provider, think about who within your company is likely to run your messaging campaigns. Will it be developers, or business users such as marketers, product teams or operations people?