SMS for TV and radio broadcasters

A guide to help you harness mobile messaging for better engagement and big revenue uplifts

As a broadcaster, you know all about the value of interacting with audiences beyond the first screen – to form stickier relationships, and gain deeper audience insights.

This guide sets out how you can use mobile messaging to do exactly that. It highlights various mobile messaging opportunities for broadcasters – whether on SMS, MMS or video-rich, app-like formats.

It also tells the story of how OpenMarket helped two broadcast giants use messaging to engage with audiences, cut costs and boost revenue.

Read the guide

Look inside to discover

  • Top mobile messaging use cases for broadcasters
  • The opportunities messaging formats like MMS and RCS offer
  • How to leverage deeper relationships to raise new sources of revenue


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