A guide to help you harness mobile messaging for better engagement and big revenue uplifts
As a broadcaster, you know all about the value of interacting with audiences beyond the first screen – to form stickier relationships, and gain deeper audience insights.
This guide sets out how you can use mobile messaging to do exactly that. It highlights various mobile messaging opportunities for broadcasters – whether on SMS, MMS or video-rich, app-like formats.
It also tells the story of how OpenMarket helped two broadcast giants use messaging to engage with audiences, cut costs and boost revenue.