Virgin Trains: Right on Time
Using SMS alerts to satisfy customers
Virgin Trains had a huge problem. Overcrowding at Euston Station in London was making their customers stressed-out and unhappy.
But using the power of AP2 SMS messaging, they turned that problem into a massive customer experience win. We call it the Empathetic Interaction – giving customers exactly what they need at exactly the time they need it.
Read the case study to find out:
- Why Virgin Trains needed to connect with their customers in real time;
- Why A2P SMS was the only way to get right into passengers’ pockets;
- How they improved the CX for everyone – not just their own customers;
- And how their SMS solution made them the talk of their industry.