The RCS fallback solution

The rollout of RCS across the world is gathering pace. But until every phone is RCS compatible, it makes sense to have an effective fallback in place to bridge that gap.

Rich media messaging, or RMM, is a format that lets you deliver the same rich messaging experience to everyone, even if they don’t have an RCS-compatible phone.

It’s a great new weapon in your rich messaging armoury. Want to find out the details? Dive into the guide.

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Read the guide to discover:

  • How RMM can work alongside rich formats like RCS
  • The simple way to build RMM experiences for customers
  • The steps you need to take to get started


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The interactive, self-serve nature of RMM means it can deliver click-through rates of over 60% and can increase conversion rates by 39%.