Brands use email to communicate with customers because it’s a quick and cheap way of getting their message across. But increasingly, emails are being ignored or deleted by customers before they’ve even been read.
With 98% of text messages read compared with 20% of emails, SMS has become the clear choice to supercharge customer interactions. In our eBook, you’ll discover why.
Read it now to discover:
- How brands are improving customer communication using SMS
- Why an empathetic interaction needs perfect timing
- When you might want to skip email, and send a text instead