Opti-Channel Communications: Delivering the Right Messaging at the Right Time

Aug 25, 2016

Naturally, it would seem as if there were a direct correlation between the number of communication options and the simplicity of reaching customers. However, it seems as if there’s actually an indirect correlation in …

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SMS and Customer Service: 5 Opportunities for Better Interactions

Aug 18, 2016

While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service? In fact, brands that currently use SMS find customer service to be …

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How Retailers Can Learn to Communicate on the Customer’s Terms

Aug 11, 2016

For retailers, communicating with customers plays a key role in driving them to action. However, the unfortunate reality is that many brands are selfish when it comes to communication. They take a “me-first” approach …

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Tips and Best Practices for Using SMS During High Travel Season

Aug 4, 2016

We’re currently in the midst of summer, and the travel and tourism industries are kicking into high gear. This makes it the perfect time to take a look at how travelers communicate and use their …

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Top 10 Insights from the Adobe Digital Marketing Summit

Mar 16, 2015

Is marketing an art, or science or both? That was a key question posed at the annual Adobe Digital Marketing Summit in Salt Lake City last week. This year’s event assembled a record-breaking 7,000 attendees …

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