OpenMarket SMS Cartoon Series – Sam’s Search for a Plumber Proves Content is Key with SMS

Jan 19, 2017

Getting the message right is really important when using SMS for your business. In this latest installment of the OpenMarket SMS Cartoon Series, Sam is impressed with his chosen plumber’s use of text messaging to …

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More Examples of How SMS Can Help Businesses Improve Customer Experience WHILE Lowering Costs

Jan 3, 2017

My colleague, Andy Shirey, has written a few blog posts about the many benefits that businesses realize from leveraging SMS to engage with their customers – “Save Over $6M per Month with SMS and Your …

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Which Mobile Messaging Channel is Best for Your Biz?

Dec 29, 2016

You know that your business needs to reach millennial customers via mobile devices, but there are so many different channels and mediums. How do you possibly choose the best one? Well, it all depends …

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The Shift to SMS and Bots

Dec 22, 2016

It wasn’t long ago that apps were all the rage. Customers were downloading them at insane rates, companies and developers were pouring millions of dollars into them, and everyone was happy. But here we are …

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SMS: Mobile Marketing is Just the Tip of the Iceberg

Dec 15, 2016

If you believe the only use for SMS is mobile marketing, then we haven’t done a very good job of explaining the versatility of this powerful technology. It can be used at every level of …

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