SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a high-returning manner. There’s a stark disconnect between how customers …Read More
If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today has a formal, mobile …Read More
While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service? In fact, brands that currently use SMS find customer service to be …Read More
For retailers, communicating with customers plays a key role in driving them to action. However, the unfortunate reality is that many brands are selfish when it comes to communication. They take a “me-first” approach …Read More
This is exactly what one group of crafty individuals did. In the business of providing cable/satellite TV and internet services, the cost of onboarding new customers can be huge!
As a consumer, there’s a ton …