Blog post29 Sep 2016 SMS vs. Apps: Which Makes the Most Sense for Your Business? Any serious business obviously needs a mobile strategy these days. But the tricky part for many firms is choosing which mediums to use. Between PPC… Learn more
Blog post23 Sep 2016 IoT: Connecting ‘Things’ to Decision Makers I was recently at a major Huawei event in Sydney, and during one of the sessions, Fujitsu made an interesting observation about the Internet of Things (IoT). They shared with… Learn more
Blog post22 Sep 2016 Reliable SMS API: Send Messages to Anyone, Anywhere When it comes to SMS communication, the last thing you want to do is have to worry about the technicalities and logistics of how and when your messages are being… Learn more
Blog post22 Sep 2016 Quo Vadis A2P SMS Ecosystem? Are there more or fewer players in the market today? As I returned from a very busy Wholesale World Congress (WWC) where many SMS players assembled in Madrid, Spain, I… Learn more
Blog post20 Sep 2016 How Enterprises are Using SMS to Get People to Read Their Email Business-to-consumer (B2C) engagement via email has become so poor that some enterprises are actually using SMS, or text messaging, to prompt their customers to read critical emails they have sent… Learn more
Blog post15 Sep 2016 SMS Research Shows What Customers Want from Retailers SMS is more popular than ever in the retail world, yet only a small fraction of brands are leveraging this powerful communication medium in a high-returning manner. There’s a stark… Learn more
Blog post8 Sep 2016 Here’s Why You Need a Defined Mobile Engagement Strategy If you’re running an online business, you have to have a mobile engagement strategy. Despite the widespread emphasis on mobile marketing and promotion, however, only a fraction of companies today… Learn more
Blog post1 Sep 2016 Back to School: SMS Doesn’t Have to be a Bad Word When you think about distractions in the school environment, what comes to mind? Whether it’s a grade school or college, text messaging has to be near the top of the… Learn more
Blog post29 Aug 2016 Why You Should Bank on the Internet of Things Automated Teller Machines (ATMs) went online as early as 1974, making them one of the oldest examples of the Internet of Thing (IoT), where sensors or otherwise digitally enabled devices… Learn more