Cut through in a crisis
Keep employees safe and informed in an emergency via the channel most likely to reach them. No matter where they are, whether power is out, voice lines are overloaded, there’s noise, or people can’t get online – SMS is a reliable, direct line.
Help them reach out to you
It’s simple to set up one-way broadcasts or two-way interactions, so recipients can let you know if they need further help.
Global coverage. Granular control.
An emergency can hit any of your bases. So make sure you’re able to target your reach – from a global broadcast, right down to a specific office location.
A good messaging platform makes it easy to connect your employee data, segment your workforce and create alert workflows. The solution is easy for administrators to use too. So you can roll out notifications to the right people, fast.
Target your alerts
In a global crisis like a pandemic, be ready to send notifications worldwide. If it’s a local incident, target your alerts by geographical location or even by building.
Open up two-way communications
Make sure your employees can respond to your notifications, updating you on the severity of their situation and the kind of help they need.
Get the full picture
Visibility is key in a crisis. Use your platform to generate clear, accurate reports on all SMS sent and all responses received
Post event comms
Following a crisis, SMS can be invaluable for information such as site closures, estimated reopening times, places to congregate, directions for getting more information, and much more.
Where SMS can help
- Adverse weather – from storms to snow, ice, avalanches and floods
- Network or server shutdowns
- Transport failures
- Terror attacks
- Pollution incident
- Corporate safety – routine and emergency mobilisation
- Business continuity – notify employees as well as crisis action team, first responders and other vital services
- Emergency drills
- Initiating evacuations – of buildings and areas
- Fire alerts
- Bomb threats
- Power cuts or outages
98% of mobile messages are read, 90% of them within three minutes – and that’s in non-emergency times. When your people need information fast, SMS can deliver it.
Emergency alerts are the type of mobile messaging communication employees are most keen to opt into.
Accurate, timely information can save lives, protect property and equipment, reduce payouts – and generally minimize consequences.
Medical authorities recognize that cellphones, and mobile messaging in particular, are the most reliable way to reach people in an emergency.
Make it simple
Creating and managing messaging workflows should be drag-and-drop easy, even for non-technical people. (You don’t want to have to call up IT for help in an emergency.)
Automate reminders and retries
In an crisis, not every recipient will be in a position to accept the message first time. Make sure you program automatic reminders and retries.
Think about language and tone
Keep your language need clear and concise. Try to set an authoritative tone while also keeping your people calm.
If you’re a global enterprise, your emergency notifications need to be reliably transported within seconds across the world. If your messaging provider can’t deliver that kind of global coverage, you can’t be there for everyone.
"It is these times of change and disruption that innovation becomes even more important for employee engagement.”Chief of Research, the Gartner HR practice
How we can help
A library of ready-to-launch campaigns
A low-code drag-and-drop campaign builder
Data visualizations and in-depth reporting