Be where they are
Your next hires are looking for you – on their mobiles. Millennials are a huge segment of the job market and texting is their number one preferred channel for business notifications.
Better response rates
The direct, unignorable nature of SMS messages means they tend to generate impressive response rates. One of our clients – a huge software and services provider – saw a 55% increase after making the switch to SMS.
Improved recruitment rate
SMS can make an impact at every stage of the recruitment process – from initial contact, to organising interviews and providing feedback. But it’s the aggregate benefit that makes it an essential recruitment channel – more hires, for a lower cost.
Put SMS at the heart of your recruitment
The first step is segmenting your database of candidates according to job roles. And automating the delivery of personalized vacancy alerts. Use two-way SMS to schedule interviews and follow up with another text to confirm the time and place. Be sure to include links to any assessments that should be completed.
Keep them informed throughout
Use your SMS platform to engage with candidates throughout the recruitment process. Text appointment reminders, status updates and deadlines for outstanding information. When the vacancy has been filled, text candidates with a short SMS survey. SMS surveys have high response rates and show candidates that you care about their experience.
Two-thirds of job seekers prefer to be contacted via text, and 44% of candidates under 40 have received text messages from recruiters. (Jobvite, as reported on smallbizgenius)
Using SMS for recruitment alerts ensures that candidates turn up on time. One of our clients saw a 40% decrease in no shows simply by alerting candidates ahead of meetings.
Chasing candidates over the phone is expensive as it’s a manual task – one or more people in your contact centre need to call and chase candidates. With SMS alerts, you can automate communications across the entire recruitment process. This has a huge impact on cost per hire.
Everyone leaves their phone on their desk at work so mask the name of your business when sending messages.
Integrate other channels
To get the best from SMS, use it in conjunction with other channels. For example, it’s likely you’ll be using email to request sensitive documents that candidates are unwilling to share via text. Follow these messages with an automated SMS that steers the potential recruit towards their inbox.
How we can help
A library of ready-to-launch campaigns
A low-code drag-and-drop campaign builder
An intuitive user interface
Data visualisations and in-depth reporting