For many marketers, the New Year signals a time for reflection, planning and change. Evaluating your marketing technology stack is no exception. The set of technologies that marketers choose to support their marketing activities …Read More
Gran is full of surprises. In this latest installment of the OpenMarket SMS Cartoon Series, Sam is impressed with Gran’s grasp of modern technology after she makes an online purchase entirely on her mobile phone.
You’ve heard the saying and sometimes it’s true. Businesses are looking to delight their customers in new and meaningful ways and often that means combining best-of-breed technologies into a common solution. As an example of …Read More
My colleague, Andy Shirey, has written a few blog posts about the many benefits that businesses realize from leveraging SMS to engage with their customers – “Save Over $6M per Month with SMS and Your …Read More
You know that your business needs to reach millennial customers via mobile devices, but there are so many different channels and mediums. How do you possibly choose the best one? Well, it all depends …Read More