SMS vs. Apps: Which Makes the Most Sense for Your Business?

Sep 29, 2016

Any serious business obviously needs a mobile strategy these days. But the tricky part for many firms is choosing which mediums to use.
Between PPC advertising, email, mobile apps, and SMS, it can be …

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IoT: Connecting ‘Things’ to Decision Makers

Sep 23, 2016

I was recently at a major Huawei event in Sydney, and during one of the sessions, Fujitsu made an interesting observation about the Internet of Things (IoT). They shared with the audience that the real …

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Reliable SMS API: Send Messages to Anyone, Anywhere

Sep 22, 2016

When it comes to SMS communication, the last thing you want to do is have to worry about the technicalities and logistics of how and when your messages are being delivered. You should be focused …

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Quo Vadis A2P SMS Ecosystem?

Sep 22, 2016 Jean-Léon_Gérôme_-_The_Christian_Martyrs'_Last_Prayer_-_Walters_37113

Are there more or fewer players in the market today?
As I returned from a very busy Wholesale World Congress (WWC) where many SMS players assembled in Madrid, Spain, I wondered if there are more …

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How Enterprises are Using SMS to Get People to Read Their Email

Sep 20, 2016

Business-to-consumer (B2C) engagement via email has become so poor that some enterprises are actually using SMS, or text messaging, to prompt their customers to read critical emails they have sent them. (Note: they’re also using …

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