It’s 2017: Is SMS Part of Your Marketing Technology Stack?

Jan 17, 2017

For many marketers, the New Year signals a time for reflection, planning and change. Evaluating your marketing technology stack is no exception. The set of technologies that marketers choose to support their marketing activities …

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OpenMarket SMS Cartoon Series – Gran Grasps the Benefits of Mobile Shopping

Jan 12, 2017

Gran is full of surprises. In this latest installment of the OpenMarket SMS Cartoon Series, Sam is impressed with Gran’s grasp of modern technology after she makes an online purchase entirely on her mobile phone.

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It Takes a Village

Jan 10, 2017

You’ve heard the saying and sometimes it’s true.  Businesses are looking to delight their customers in new and meaningful ways and often that means combining best-of-breed technologies into a common solution.  As an example of …

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More Examples of How SMS Can Help Businesses Improve Customer Experience WHILE Lowering Costs

Jan 3, 2017

My colleague, Andy Shirey, has written a few blog posts about the many benefits that businesses realize from leveraging SMS to engage with their customers – “Save Over $6M per Month with SMS and Your …

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Which Mobile Messaging Channel is Best for Your Biz?

Dec 29, 2016

You know that your business needs to reach millennial customers via mobile devices, but there are so many different channels and mediums. How do you possibly choose the best one? Well, it all depends …

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