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Blog post
28 Feb 2019

Why use RCS? Engagement data from RCS campaigns stuns brands

Six months after the launch of the first commercial campaign to use RCS – here are six impressive takeaways

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Blog post
28 Feb 2019

APIs & Empathy: Enhancing the Digital Customer Experience

Empathy has become one of the major elements of the customer experience conversation. More than ever brands need to be useful, be responsive and be…

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Blog post
21 Feb 2019

The evolution of the empathetic interaction

How mobile innovations will create all-new opportunities to show empathy. Mobile is having a moment. A perfect storm of innovation is radically changing the way…

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Blog post
4 Dec 2018

The AT&T shared short code ban: Next steps for the A2P industry

The impact of AT&T’s newly announced code of conduct to prohibit the use of shared short codes is being felt throughout the A2P SMS industry.…

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Blog post
27 Nov 2018

The AI-powered fight against SMS spam

In recent years, organizations everywhere have turned to SMS to communicate with their customers. This has been good for customer experience and great for business.…

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Blog post
17 Nov 2018

Industry Incident Notification

OpenMarket became aware of a data breach incident in the SMS industry, involving Voxox (formerly Telcentris), when it was made public on Friday, November 16, 2018.…

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Blog post
1 Nov 2018

GSMA study: Consumers ready for RCS business messaging 

With its unparalleled opening rates (and opening times) SMS is a no-brainer for companies trying to communicate urgent information with their customers. But SMS is…

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Blog post
2 Oct 2018

3 reasons your outbound marketing isn’t working

You’ve got a good product. You know who your audience is. Your data is current. And you use multiple channels. But they’re still not working.…

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Blog post
24 Sep 2018

An empathetic A2P message benefits both you and your customer

 Messaging your customers requires an interesting balancing act. You want them to like receiving messages from you but, ultimately, you get in touch because you…

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