The Next Goal: Improving Chat Bot and SMS User Experience

Oct 20, 2016

Now that chat bots and SMS interfaces are maturing, the focus among industry players and their customers is enhancing user experience (UX). Thankfully, improving UX in these communication mediums is far easier and more flexible …

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Smartphone Addiction and How Retailers are Leveraging It for Profit

Oct 6, 2016

Cell phones and smartphones are so ubiquitous in today’s society, we often forget that just a couple decades ago we lived in a world where very few mobile devices existed. Somehow, in just 10 …

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The Value of Connecting with Customers Via Global SMS

Jul 28, 2016

In a marketplace that’s dominated by mobile devices, it’s incredibly important for businesses to develop progressive marketing and engagement strategies that prioritize the technologies and mediums customers are accustomed to using.
In 2016, this …

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Here’s Why Millennials are Going Mad for Mobile Messaging

Jul 14, 2016

Unless you’ve been hiding under a rotary phone for the past decade, it should come as no surprise that people love mobile phones. More specifically, millennials have a love affair with their mobile devices …

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A Look at How Retailers are Using SMS to Alter the Path to Purchase

Jul 7, 2016

SMS started out as a two-way communication tool that allowed friends and family members to engage each other in timely and personal ways. However, fast forward a few decades and businesses are now using …

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