Blog post9 Sep 2015 CIOs 6 Golden Rules for Mobile A few months ago, Gartner revealed a list of Golden Rules that CIOs should consider when thinking about how to maximize the business value of… Learn more
Blog post3 Sep 2015 How Companies are Using Text-Enabled 1-800 Numbers to Reach Customers For decades, 1-800 numbers have been the go-to channel for customer service in corporate America. They’re the numbers that consumers call when they need help with an issue or have… Learn more
Blog post3 Sep 2015 The Rise of Opti-Channel Communication A highlight of my job is that I get to talk to customers and potential customers about the benefits of mobile engagement, and how it can be used to delight… Learn more
Blog post1 Sep 2015 Enterprise Mobile Messaging: Top Requirements for Selecting a Partner PART II On 14 July 2015 I published the blog, “Enterprise Mobile Messaging: Top Requirements for Selecting a Partner.” The post covered five requirements for large enterprises to consider when researching mobile… Learn more
Blog post27 Aug 2015 Is Your Company Making Effective Use of SMS as a Mobile Engagement Tool? In 2015 and beyond, businesses will live and die by their customer engagement strategies. And, while mobile apps get much of the attention, there’s another tool at your disposal. Unfortunately,… Learn more
Blog post20 Aug 2015 Millennials’ Love Affair with Mobile Communications It’s the worst kept secret in the marketing world: Millennials love mobile devices. Smartphones, tablets, wearables, and everything in between. Whether it’s an app or SMS messaging, your business has… Learn more
Blog post19 Aug 2015 Is Your Business Thinking of Adding Texting for Your Customers? In the consumer world, news that Apple is considering having voice messages automatically converted to text would be convenient; especially for all the millennials who… Learn more
Blog post11 Aug 2015 Let’s Get Phygital! Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my… Learn more
Blog post4 Aug 2015 Where Was SMS When I Was Working on the Phones? Years ago I represented many companies as a front-line customer service and technical support agent. If you wanted to tether your GPRS-capable handset to your laptop for blazing-fast ‘2.5G’ speeds… Learn more