A better travel experience
Rich messaging gives you the ability to share timely and personalized resources, offers and upgrades with your travel customers – before, during and after their trip.
The beauty of rich messaging is the multimedia, app-like experience it delivers without the need for an app download. Play into its strengths by sharing images, videos, maps, real-time alerts and other useful media.
Mobile messaging gives you direct access to your customers while they’re on the move. And if they don’t have a rich messaging-enabled phone, your workflow can roll back to SMS to ensure you reach everyone.
You can use rich messaging as a sales channel for travel tickets, or you can encourage opt in for mobile messages when customers make an online or in-person purchase.
Let them tailor the experience
Once customers have purchased tickets, think about the offers and extras you can share with them. Things like seat upgrades and food and drink deals are popular options. Use visuals and handy action buttons to make this easy.
Help them on their way
When it’s time to start the trip, help them on their way with directions, traffic updates and station or airport maps so they can find their platform or gate easily. These appear in the same message thread for quick access on the move.
Start planning the next trip
When your customers’ trips are coming to an end, send them interactive feedback surveys. And get them thinking about the next trip with taster videos and early-bird promotions.
Our research found that the two biggest customer interaction challenges faced by travel brands are: generic communications and knowing which channels to use. With rich messaging, you can share engaging, personalized content on a channel consumers love.
Customers prefer the rich messaging experience: 82% of surveyed consumers said they would prefer RCS messaging capabilities over traditional SMS interactions.
90% of travel brands feel mobile messaging has a ‘considerable’ or ‘major’ impact on customer service.
Choose a global provider
When you’re engaging with customers in the travel business, you need to be able to keep up with them. Choose a messaging partner with a truly global footprint, so you can reach your customers wherever they are.
Create a feedback loop
Rich messaging makes submitting customer feedback as easy as tapping a quick 5-star review. Take advantage of surveys and two-way messaging so you can listen to your customers and improve your service continually.
How we can help
A library of ready-to-launch campaigns
A low-code drag-and-drop campaign builder
Automatic mobile channel orchestration
Data visualizations and in-depth reporting